No Fake Discounts: Why Other Brands Give Constant Offers and Why Noo-Brand Doesn’t
When I started NooBrand, one of the first questions I got from friends was: “Why don’t you run sales like other fashion brands? Everyone’s giving 50%, 60%, 70% off — won’t you lose customers if you don’t?”
That question made me smile, because the truth is simple: most of those “offers” aren’t real. They’re a game. And we decided from day one that we wouldn’t play it.
The Fake Discount Game: How It Really Works
I’ll be real with you — before launching NooBrand, even I fell for “Mega Sale” banners. I’d see a T‑shirt priced at ₹2,499, then slashed to ₹999, and feel like I’d won.
But here’s the ugly truth:
- Manufacturing cost of that tee: maybe ₹400–500
- The “regular” MRP printed on the tag: ₹2,499 (inflated on purpose)
- Sale price: ₹999
- Your “deal”: feels like you saved ₹1,500
- Reality: you still paid 2x–3x the actual cost
This strategy is called high–low pricing — set the price sky-high, then create an artificial “discount” to make customers feel smart. Once you see behind the curtain, you can’t unsee it.
Why Do Brands Do This?
Honestly, because it works. Human psychology is wired to love “deals.”
- That feeling of “Wow, I grabbed it at 60% off!”
- The rush when a countdown timer says “Offer ends in 2 hours”
- The social brag: “I got this at half price, bro”
Brands know this, and they build their whole strategy around it. Their “discounted” price is already padded with profit.
The Cost Behind the Smile
Here’s a simple example you can relate to:
- Brand X Premium Cotton Tee
- Manufacturing: ₹450
- Printed MRP: ₹2,500
- “50% Off” Sale Price: ₹1,250
- Your feeling: Saved ₹1,250
- Reality: Still ~178% markup
What These Discounts Really Cost You
Sales look harmless, but they carry hidden costs for customers.
- Lower quality materials: To protect margins, brands often cut fabric or stitching quality.
- Inventory dumping: Sale stock is frequently overproduced or unpopular designs.
- Price anxiety: You never know if you paid too much — will it be cheaper next week?
Why We Said No to the Games
At NooBrand, we made a hard choice: no fake discounts, no inflated MRPs, no “Buy 2 Get 1 Free.”
Instead, we keep it simple and honest:
- Real manufacturing cost of a Suvin Cotton tee: about ₹608
- Our selling price: ₹999
- Markup: fair ~120% (operation costs + small profit)
- No seasonal sales, no gimmicks
Every customer pays the same fair price. Doesn’t matter if it’s your first order or your tenth, January or July — you always get the same value.
Why This Model Works for You
I know some people think: “But I love discounts. Why should I pay full price?”
Here’s my answer: you’re not really paying “full price.” You’re paying the real price.
- No waiting for Diwali or Black Friday sales.
- No regret after buying.
- No fear of being overcharged.
- No quality compromises.
When you shop at NooBrand, you know exactly what you’re paying for: authentic Suvin and Supima cotton, stitched to last, with no marketing drama.
A Small Founder Story
Let me share something personal. Back when I was sourcing fabrics, I tested a Supima cotton tee from a well-known global brand. It was soft, sure. But the price tag? ₹2,800.
When I broke it down, the actual cost of making that tee was around ₹600. The rest was markup, middlemen, fancy showrooms, and those “end of season sale” games.
That day, I decided — if we were going to launch NooBrand, it had to be different. Real cotton, real price, direct to customer.
What Fake Discounts Do to Fashion
Constant sales aren’t just bad for wallets — they’re bad for the whole industry.
- Encourage overproduction: Brands churn out tons of stock just to have something to “put on sale.”
- Create waste: Unsold clothes often end up in landfills.
- Kill trust: Customers only look for deals, not quality.
The Honest Math: A Comparison
Here’s how it looks side by side:
Traditional Brand Sale Model
MRP: ₹2,500 — Sale price: ₹1,250 — Manufacturing: ₹450 — Customer actually pays: roughly ₹800 more than fair value
NooBrand Honest Model
Price: ₹999 (all year) — Manufacturing: ₹608 — Customer pays: ₹391 over cost (fair margin)
Over time, the difference adds up — both in money and trust.
Why Some Still Love Discounts
I get it — discounts feel fun. I’ve done it too.
- There’s an adrenaline rush when you “snatch” a deal.
- Sales help with tight budgets.
- Sometimes you buy things you didn’t plan to, just because it’s cheap.
But ask yourself: Did you really save? Or did you just spend money on something you didn’t need?
The Future: Real Pricing Wins
The world is slowly moving toward transparency. Customers are smarter now. They Google manufacturing costs. They know when MRPs are inflated.
That’s why many new-age brands are ditching fake offers and sticking to fair, consistent pricing. It builds long-term trust, not short-term hype.
At NooBrand, we’re proud to be part of that future.
What This Means for You
If you shop with us, here’s the deal:
- You’ll never see a “70% off” banner.
- You’ll never wonder if the same tee will be cheaper next week.
- You’ll always know you’re paying a fair price for world-class cotton.
- And most importantly — you’ll know we respect your trust.
Final Word: No Games, Just Cotton
I’ll wrap it up with this: other brands will keep playing pricing games. It works for them, and that’s fine. But at NooBrand, we’ve chosen a different path. We believe honesty is the real luxury.
So when you buy our ₹999 Suvin Cotton T‑shirt or our ₹699 Supima Cotton tee, know this: you’re not buying into a discount illusion. You’re buying into real quality at a real price.
Shop Suvin Cotton Shop Supima Cotton
No sales, no games, no inflated prices. Just premium cotton at manufacturing cost plus fair margin.
